Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Welcome Sequences to Triple Open Rates
In this episode of The Newsletter Podcast, Lucas and Luna dive into the specific mechanics of welcome sequences — those first few emails after a subscriber joins. They break down a case study from a B2B newsletter that tripled its open rates by restructuring its five-email onboarding flow. The hosts discuss timing, content mix, and the one metric that matters most: reply rate. They also touch on how welcome sequences can reduce churn by setting expectations early. If you run a newsletter, this episode gives you a concrete framework to test this week.
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The skinny
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