Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Email Segmentation to Boost Open Rates
In this episode of The Newsletter Podcast, hosts Lucas and Luna explore how email segmentation is transforming newsletter performance. They dive into a case study from a B2B SaaS newsletter that increased open rates by 22 percent by dividing its list into three behavioral segments: new subscribers, engaged readers, and lapsed subscribers. The conversation covers practical segmentation strategies, tools like ConvertKit and Mailchimp, and how small publishers can apply these tactics without a data science team. Lucas and Luna also discuss the trade-offs between personalization and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.