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How Newsletter Writers Use LinkedIn to Land Paid Subscribers
In this episode of The Newsletter Podcast, Lucas and Luna explore a specific, underused channel for newsletter growth: LinkedIn. They drill into the case of a B2B newsletter writer who grew from 2,000 to 15,000 paid subscribers in 18 months almost entirely through LinkedIn posts. Lucas breaks down the three-part content strategy — authority posts, lead magnets, and direct outreach — and shares the surprising metric that worked best: not likes or comments, but LinkedIn profile views as a proxy for curiosity. Luna pushes back on whether this works for non-B2B topics, and Lucas offers a concrete…
The skinny
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