Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Referral Programs to Drive Growth
In this episode of The Newsletter Podcast, Lucas and Luna explore how email newsletters are using referral programs—like Substack's built-in referrals and Beehiiv's 'refer-to-earn' feature—to drive subscriber growth. They break down the mechanics of successful referral campaigns, including the controversial strategy of offering cash bounties for new subscribers, and examine why some newsletters see a 30% growth spike from referrals while others struggle. The hosts discuss the psychology behind reciprocity and social proof in referrals, using examples from industry-leading…
The skinny
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