Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Grandfathering to Retain Subscribers During Price Hikes
When the fintech newsletter 'Money Stuff' raised its paid tier from $15 to $20 per month last month, it didn't lose a single subscriber. The secret? Grandfathering existing subscribers at the old price. In this episode, Lucas and Luna break down how newsletters like 'The Browser' and 'Stratechery' have used grandfathering to maintain loyalty during price increases. They explore the psychology behind the tactic, the revenue trade-offs, and why some newsletters choose to rip the Band-Aid off instead. Plus: a look at how California's new subscription law…
The skinny
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