Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Paid Ad Retargeting to Convert Free Subscribers
Lucas and Luna dig into the mechanics of paid ad retargeting for newsletter growth. Using a case study on a health newsletter that spent $3,000 on Facebook and Google ads to convert free subscribers to paid, they break down the funnel, the cost per conversion, and why retargeting works better than cold prospecting for newsletter writers. They also discuss optimal ad formats, frequency caps, and how to measure return on ad spend without burning cash. If you've ever wondered whether paid ads make sense for your newsletter, this episode gives you a specific framework to test.
#Retargeting…
The skinny
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