Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Turn Dead Subscribers into Revenue
Most newsletter creators obsess over growing their list, but ignore the 30-40% of subscribers who never open. This episode explores the 'reactivation funnel' — a systematic approach to re-engaging dormant subscribers before purging them. Lucas and Luna break down the tactics used by writers like Lenny Rachitsky and Morning Brew to recover churned readers, including time-based win-back sequences, preference-center surveys, and personalized 'we miss you' offers. They also discuss the data behind reactivation: why a 5% recovery rate can increase monthly revenue by 15-20%…
The skinny
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