Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Behavioral Personalization Boosts Newsletter Click-Through Rates
In this episode of The Newsletter Podcast, Lucas and Luna explore how a B2B marketing newsletter increased its click-through rate by 42 percent over six months by implementing behavioral personalization. Instead of sending the same email to everyone, they segmented subscribers based on the topics they actually clicked on in the previous month. Lucas breaks down the segmentation strategy—three topic-based groups—and explains how this led to a jump from 2.3 percent to 3.1 percent CTR initially, then to 3.3 percent after refining content for each segment. They discuss the extra effort required…
The skinny
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