Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Co-Branded Giveaways to Grow Subscribers
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter writers are using co-branded giveaway campaigns — partnering with complementary brands to offer a bundle of prizes in exchange for email signups. They break down a real case: a health-and-wellness newsletter called 'The Vital Edge' that ran a giveaway with three partners — a skincare brand, a fitness app, and a sleep-tracker company. The campaign generated 4,200 new subscribers in five days at a cost per lead of roughly $1.80, compared to their usual $3.50 from Facebook ads. The hosts discuss the key…
The skinny
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