Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Referral Programs to Grow Faster
In this milestone 150th episode, Lucas and Luna dive into the mechanics of referral programs for newsletters, using concrete examples like Morning Brew and The Hustle. They break down why referral programs work, how to structure incentives, and the psychology behind sharing. The conversation covers the key metrics—like viral coefficient and referral rate—and how to measure success. They also discuss common pitfalls, such as incentivizing the wrong actions and creating low-quality growth. With actionable tips on timing, incentives, and tracking, this episode gives newsletter creators a clear…
The skinny
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