Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How One Word Change Boosted Newsletter Open Rates by 34 Percent
In this episode, Lucas and Luna dive into a surprising subject line A/B test that boosted one newsletter's open rate by 34%—just by swapping 'Your' for 'This'. They explore the psychology behind possessive vs curiosity-driven language, share more low-effort word swaps that can lift engagement, and walk through how to set up your own tests without overcomplicating the process. If you've ever wondered why some emails get opened and others don't, this episode gives you a concrete starting point.
#SubjectLineOptimization #EmailMarketing #NewsletterGrowth…
The skinny
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