Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Referral Programs to Grow Subscribers
In this episode of The Newsletter Podcast, Lucas and Luna explore why referral programs are one of the most effective growth channels for newsletter writers. They break down the specific mechanics of a successful referral program using the example of Morning Brew, which grew to over 4 million subscribers largely through a double-sided incentive structure. Lucas explains the key ratios: why a 1:1 reward split (e.g., one month free for both referrer and referee) works better than single-sided rewards, and why the referral prompt should appear after a reader has opened at least three emails…
The skinny
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