Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How One Newsletter Uses Sticky Notes to Retain Readers
In this episode, Lucas and Luna explore how a niche newsletter about urban farming doubled its paid retention by using a simple weekly ritual: a hand-written sticky note included with each issue. The hosts break down the psychology behind physical tokens in a digital medium, why the sticky note worked where discount codes failed, and how other writers can adapt the idea without a printing budget. Lucas shares the specific numbers—a 38 percent reduction in monthly churn and a 12 percent lift in annual plan uptake—and Luna presses on the scalability question: does this survive when a newsletter…
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