Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Cohort Analysis Boosts Newsletter Retention Rates
Most newsletter writers track open rates and click rates, but few know when their subscribers actually stop opening. Cohort analysis changes that by grouping subscribers by join date and tracking their engagement over time. In this episode, Lucas and Luna examine how a mid-sized B2B newsletter used cohort data to discover that subscribers from a conference signup list churned 40% faster than organic signups. By adjusting its welcome sequence and targeting the low-retention cohort with a re-engagement campaign, the newsletter cut monthly churn from 8% to 5% in three months. Listeners learn the…
The skinny
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