Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How a Welcome Email Can Double Newsletter Revenue
In this episode of The Newsletter Podcast, Lucas and Luna dive into the surprising power of the welcome email—specifically, how one online retailer's revamped welcome sequence lifted email revenue by 24 percent and reduced unsubscribes by 15 percent. They break down the anatomy of that single email: the subject line, the timing, the personalization, and the one-click preference center that let readers choose their own frequency. They explore why most newsletters treat the welcome email as a formality, when it's the highest-intent moment a publisher will ever have with a new…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.