Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletters Use Ghostwriters to Scale Without Burning Out
In this episode of The Newsletter Podcast, Lucas and Luna explore how successful newsletter operators use ghostwriters to scale their output without sacrificing quality or burning out. They break down the specific model used by The Hustle before its acquisition, where a lead writer and a ghostwriter collaborate on a single edition, and contrast it with the 'content mill' approach that often fails. They discuss the economics: a typical ghostwriter costs $500 to $1,500 per week for a daily newsletter, and the ROI comes from freeing the founder's time for high-leverage work like…
The skinny
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