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How Newsletter Writers Use Paid Social Ads to Grow Subscribers
Episode 131 of The Newsletter Podcast explores how independent newsletter writers use paid social media advertising to grow their subscriber lists. Lucas and Luna break down the specific strategies that work on platforms like Facebook, Instagram, and LinkedIn, including lookalike audiences, lead-gen forms, and retargeting. They walk through real-world examples from successful newsletter operators who have scaled to six-figure subscriber counts using paid ads, and discuss the metrics that matter most: cost per subscriber, conversion rates, and list quality. The hosts also cover common pitfalls…
The skinny
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