Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Time Capsule Emails to Boost Open Rates
In Episode 124 of The Newsletter Podcast, Lucas and Luna explore a counterintuitive tactic: time-capsule emails. Instead of pushing fresh content, writers like Lenny Rachitsky and Anne-Laure Le Cunff have experimented with resurfacing old, high-performing issues with a framing that makes them feel intentional rather than lazy. Lucas breaks down the data — open rates 20-30% higher than the average for some newsletters — and why the psychology of 'deliberate curation' beats the default fear of repetition. They discuss how a Beehiiv-based finance writer revived a 2024 analysis on…
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