Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Paid Search Ads to Grow Subscribers
In this episode, Lucas and Luna explore how newsletter writers are using paid search ads (Google Ads, Bing Ads) to acquire subscribers. They break down the strategy of a writer who used long-tail keywords like 'weekly startup newsletter' and 'best tech newsletter for founders' to achieve a cost-per-subscriber of $2.80. The discussion covers keyword research, ad copy best practices, landing page optimization, and the importance of tracking conversions with UTM parameters. Lucas shares specific data on click-through rates and conversion rates, while Luna challenges the…
The skinny
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