Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How Newsletter Writers Use Swipe Files to Boost Conversions
In this episode of The Newsletter Podcast, Lucas and Luna explore how newsletter writers use 'swipe files' — curated collections of proven copywriting examples — to improve their own subject lines, calls to action, and landing pages. They break down a specific case: how a marketing newsletter called 'The Copy Cure' grew its paid conversion rate by 34 percent after its founder started studying and adapting swipe files from direct-mail giants like Boardroom Inc. The hosts explain what a swipe file is, why it works (pattern recognition, not plagiarism), and how listeners can…
The skinny
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