Shows / The Marketing Millennials
The Marketing Millennials
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of…
Episodes
The Marketing MillennialsThe ABM Playbook with Rachel Lefler, Demand Gen at Atlassian | Ep. 452
Rachel Lefler, Demand Gen at Atlassian, has spent years deep in ABM and campaign strategy, and her hill to die on is simple: stop taking sales target accounts…
The Marketing MillennialsForget Black Friday, These Overlooked Holidays Are Boosting Open Rates RIGHT NOW
Everyone is fighting over Black Friday and Cyber Monday, while the holidays quietly lifting email open rates by over 20% are sitting wide open. Jay breaks down…
The Marketing MillennialsThe Marketing Psychology Secrets Behind the World’s Best Brands with Richard Shotton
This conversation with Richard Shotton originally aired in December of 2025. Why does social proof actually matter? What’s the psychology behind FOMO?…
The Marketing MillennialsA Marketing Channel That Deserves More Attention with Dan Robbins, Head of Brand Sponsorships at Substack | Ep. 451
What if the most underrated Marketing channel isn't a new platform, but the independent creators your audience already trusts? Dan Robbins, Head of Brand…
The Marketing MillennialsHow to Start Advertising on Podcasts with Kelli Hurley, VP Head of Content and Podcast Partnership Sales at SiriusXM
Kelli Hurley, VP, Head of Content and Podcast Partnership Sales at SiriusXM, sits between brands and podcast creators on every deal. She calls the job a combo…
- The Marketing Millennials
SPECIAL SERIES ==> 📉 Is LinkedIn Broken Right Now? <== | BATHROOM Break #132 COLLAB: The Marketing Millennials + Do This, Not That
Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify. ㅤ Follow Daniel on LinkedIn and check out The Marketing…
The Marketing MillennialsHow To Win in B2B Social in 2026 with Chris Cunningham, Founding Member at ClickUp
B2B social isn’t broken…most brands are just playing it wrong. Daniel sits down with Chris Cunningham, founding member of ClickUp and the brain behind one of…
The Marketing MillennialsHow Brands Stay Distinct in the Age of AI with Anthony Reeves, Author of Eat the Donkey | Ep. 450
Why does every brand suddenly look the same? Anthony Reeves, author of Eat the Donkey and former brand and creative leader at Amazon, Kohler, LVMH, and WPP…
The Marketing MillennialsMarketing to Multicultural Audiences with Briana Méndez, Associate Director, Audience Insights & Strategy, SiriusXM Media
Is your multicultural Marketing just a diverse cast and a translated script? Briana Méndez, Associate Director of Audience Insights and Strategy at SiriusXM…
The Marketing MillennialsIs AEO Just SEO in a COSTUME? Run This Incognito Test| Ep. 131
Budgets are tight heading into the holidays, so a plain “20% off” feels weaker than it might another year. Jay Schwedelson shares the offer framing that wins…
The Marketing MillennialsHow to Develop Marketing Taste with Amanda Natividad, VP of Marketing at SparkToro
Amanda Natividad, VP of Marketing at SparkToro and the Marketer who coined "zero-click content," is back for round 2 to talk about taste. Everyone says great…
The Marketing MillennialsThe Science of Scaling, with Blake Erickson, Co-Founder of Scaling.com | Ep. 449
Blake Erickson, Co-Founder of Scaling.com and co-author of The Science of Scaling, says 10x growth is easier than 2x. Daniel wanted to know why. Blake went…
The Marketing MillennialsHow to Win On Sports Audio, with Adam Marks, Sports Sales Director at SiriusXM Media
By kickoff, sports fans already know what they’re buying. If you only show up during the game, you missed your window. Adam Marks, Sports Sales Director at…
The Marketing MillennialsHow to Show Up in AI Without Getting Flagged by Google | Bathroom Break #130
Pumping out AI-written filler content could be quietly tanking your site. Daniel explains Google’s new spam update, which flags websites full of low-quality AI…
The Marketing MillennialsStop Sending Ad Traffic to Your Homepage with Val Riley, VP of Marketing at Unbounce
Wait a minute - are you still sending ad traffic to your homepage? Val Riley, VP of Marketing at Unbounce, says Google's noticed, and your landing page might…
The Marketing MillennialsWhere the Next Generation Actually Pays Attention, with Stephanie Latham of Roblox | Ep. 448
If Gen Z is on your media plan and Roblox isn’t, Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, has some news for you: that math…
The Marketing MillennialsThe Science of Using Sound in Marketing with Steve Keller, Sonic Strategy Director at SiriusXM
What does your brand SOUND like? (Yep, it has a sound, whether you picked 1 or not.) Steve Keller is the Sonic Strategy Director at Studio Resonate, SiriusXM…
The Marketing MillennialsContent Formats That Work Right Now | Bathroom Break #129
From now through January, four words decide whether people open your email: outlook, trends, prediction and forecast. Jay explains why everyone wants to know…
The Marketing MillennialsHow to (Really) Measure Marketing Effectiveness with PepsiCo's Sorin Patilinet
What if your ads are only driving 10% of your sales? Sorin Patilinet, Global Marketing Effectiveness Lead at PepsiCo, says most Marketers are measuring the…
The Marketing MillennialsHow to Move at the Speed of Culture with Katelyn Stokes, Marketing Director at Maruchan | Ep. 447
What if your next product launch is already going viral on TikTok...before your product even exists? Katelyn Stokes, Marketing Director at Maruchan, uses…
The Marketing MillennialsLinkedIn, Instagram & Subject Line Tactics That Are Working In Q4 | Bathroom Break #128
Q4 inboxes and feeds are about to get crowded, and last quarter's tactics might not be enough to stand out. Jay and Daniel trade the subject line plays they're…
The Marketing MillennialsHow to Build a Winning B2B Creator Program with Vin Matano, Founder of Creatorbuzz
Is it really alllll about follower count when it comes to B2B influencer marketing? It’s not. It’s more about who’s following you, than how many. Vin Matano…
The Marketing MillennialsHow to Measure Brand Marketing Success with Peter Giorgi, SVP, Creative Excellence and Brand Experience at Rocket | Ep. 446
How do you get an entire Super Bowl stadium to sing along to your ad? Peter Giorgi, SVP, Creative Excellence and Brand Experience at Rocket, figured it out...2…
The Marketing MillennialsUse Prediction Markets to Plan Your 2027 Content | Bathroom Break #127
Marketers are quietly sleeping on one of the biggest data sets out there: prediction markets. Jay explains how Kalshi and Polymarket work like a giant survey…
The Marketing MillennialsHow to Build AI Agents for Your Marketing Team with Kris Rudeegraap, Co-CEO at Sendoso, and Jessica Voss Head of Marketing at Kana
Should your AI agents have job titles? Today, Daniel, Kris Rudeegraap, Co-CEO of Sendoso, and Jessica Vose, Head of Marketing at Kana, debate the best way to…
The Marketing MillennialsHow To Nail Local Marketing with with Jena Wolfe, VP of Marketing at Goop Kitchen | Ep. 445
How do you take a brand born in LA and make New Yorkers feel like it was made just for them? Jena Wolfe, VP of Marketing at Goop Kitchen…
The Marketing MillennialsHow to Increase Your Landing Page Conversions | Bathroom Break #126
Your landing page is probably leaking visitors, and the fixes are smaller than you think. Jay and Daniel break down how to increase conversions on those pages…
The Marketing MillennialsFinding Social Creators Before They Blow Up, with Jori Evans, Director of Social at MANSCAPED
If likes don't matter anymore, how do you measure organic social? How do you find great social creators BEFORE they blow up? How do you make a Super Bowl ad…
The Marketing MillennialsWhy Marketing Automation Isn’t Marketing Intelligence with Duarte Garrido, Co-Founder of Dojo AI | Ep. 444
Want a reason to be optimistic about the future of Marketing jobs? Duarte Garrido, Co-Founder of DOJO AI, makes a pretty great case for why great Marketers are…
The Marketing MillennialsHow AI Is Changing Email, Part 2 | Bathroom Break #125
AI summaries pull an average of just 29 words from your email, so every word in that window counts. Jay's formula for the first 150 to 200 characters is action…
The Marketing Millennials4 Reasons Human Connection is THE Marketing Strategy with Haley Janicek
After years of digital everything, audiences are craving something real again…and Haley Janisch knows exactly how to deliver it. As the Head of Creator…
The Marketing MillennialsThe 6-Step Framework for Naming Anything with Katie Miserany, Global Head of Marketing at SurveyMonkey | Ep. 443
How do you land on a name when you're staring down fifty thousand options, and none of them feel right? Katie Miserany, Chief Communications Officer and Global…
The Marketing MillennialsHow AI is Changing Email | Bathroom Break #124
AI is already reading your emails before your subscribers do, and if you're not writing for it, your message might not make it to the inbox at all. Jay breaks…
The Marketing Millennials2026 LinkedIn Content Playbook with Mark Jung, Cofounder of Authority
Mark Jung, Founder at Known and LinkedIn growth expert, joins the podcast to break down how to win on LinkedIn in 2026, from the new positive-signal-only feed…
The Marketing MillennialsInside Modern Sponsorships: How Brands Evaluate, Negotiate, and Activate Sports Partnerships in 2026 | Ep. 442
A logo on a jersey doesn't cut it anymore. So, how do the best brands decide if a sports sponsorship deal is worth the money? Daniel sits down with a panel…
The Marketing MillennialsHow Marketers Are Mining X for Viral Hooks (Step by Step) | Bathroom Break #123
There's a way to pull the most viral posts in your niche in about 10 seconds. But a lot of Marketers don't know it exists. In this Bathroom Break, Jay and…
The Marketing MillennialsThe Secret to Non-Boring B2B Content, with Adam McQueen, Director of Product Marketing & Content at Klue
Adam McQueen of Klue built an entire in-house media network, the Compete Network, to prove B2B brands (and their content) don't have to be boring. He sits down…
The Marketing MillennialsHow to Get Your Brand Mentioned in AI Search, with Ross Simmonds, Founder & CEO of Foundation Marketing | Ep. 441
Is SEO dead? Ross Simmonds, CEO & Founder of Foundation Marketing, says that's the wrong fight. In today's episode, Ross breaks down AI search, AEO, and how to…
The Marketing MillennialsEmail Marketing Rules You Can Finally Stop Following | Bathroom Break #122
Are there Marketing "best practices" costing you signups? (Yes.) Jay and Daniel call out 2 email tactics that are officially dying: double opt-in + requiring a…
The Marketing MillennialsBuilding a Team of AI Marketing Agents with Ryan Gavin, CMO at Slack
What happens when customers stop visiting your website and start buying straight from an AI chat? Ryan Gavin, CMO at Slack (part of Salesforce), joins Daniel…
The Marketing MillennialsGoogle's AI General on How to Show Up in AI Search, with Marvin Chow, VP of Consumer and AI Marketing, Google | Ep. 440
If execution is cheap now, what should Marketers really be getting paid for? Marvin Chow runs Marketing for Search, Gemini, and AI at Google, and he says the…
The Marketing MillennialsWhat's Changed with Claude and ChatGPT for Marketers in August | Bathroom Break #121
Did you notice? The copy-paste era just ended. Jay and Daniel break down the "AI watch out era": Claude and ChatGPT are now baking watermarks into the text and…
The Marketing MillennialsHow to Win as a Challenger Brand, with Andrew LeRay, Director of Brand Marketing at NWSL
Andrew LeRay, Director of Brand Marketing at NWSL, is trying to close the gap between people who instantly recognize those four letters and people who still…
The Marketing MillennialsA CMO's Guide to Pipeline Math, with Amanda Cole, CMO at Bloomreach | Ep. 439
What if your whole Marketing plan was really just 1 big math problem? Amanda Cole, CMO at Bloomreach, breaks down pipeline math: how to start with a revenue…
The Marketing MillennialsHow to Prep Your Content for 2027 Right Now | Bathroom Break #120
It's July, but the smart money is already building content for 2027. You have about 60 days before the window opens, and the good news is, you probably have…
The Marketing MillennialsWhat Actually Makes a Good Email with Naomi West, Senior Product Marketing Manager at Customer.io
Email isn’t dead. But most Marketers are measuring it the wrong way. Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to…
The Marketing MillennialsMIT's Social Media Playbook, with Jenny Fowler, Director of Social Media Strategy @ MIT | Ep. 438
Every school is on social media. Almost none of them have built anything like what MIT has. Daniel sits down with Jenny Fowler, Director of Social Media…
The Marketing MillennialsWhat's Working on Facebook Right Now | Bathroom Break #119
We moved on to Instagram, TikTok, and LinkedIn. Meanwhile, the original mother of all social media platforms is low-key turning into one of the best, cheapest…
The Marketing MillennialsHow Marketers Should Really Work With AI Agents, with Eric Zenz, SVP of Product Management at Salesforce | Ep. 437
Eric Zenz, VP of Product Management at Salesforce, leads Agentforce Marketing, and he's here to explain what an AI agent should really be doing for Marketers…
The Marketing MillennialsHow To Revitalize Your Brand, with Allison Cullman, SVP of Marketing at Hint Water | Ep. 436
How do you make plain water feel like a $300 fragrance? Allison Cullman, SVP of Marketing at Hint Water, joins Daniel to break down a campaign that turned…
The Marketing MillennialsTrain Your AI for Smarter Content, Warmer Leads | Bathroom Break #118
Your best content ideas and warmest leads are already sitting in data you forgot you had. Jay and Daniel break down "AI ingestion": feeding transcripts…
The Marketing MillennialsHow to Manage AI Agents Like Employees, with Brandon Metcalf, CEO and Founder of Asymbl | Ep. 435
What if you managed AI agents like employees? Brandon Metcalf, CEO and Founder of Asymbl, built a hybrid workforce of humans and digital workers doing exactly…
The Marketing MillennialsDeep Dive Into Franchise Marketing, with Lindsey McFadden, CMO of Stretch Zone | Ep. 434
Most brands would kill for the loyalty Stretch Zone gets from members who show up two or three times a week…and it all started with a category that didn't…
The Marketing MillennialsSubject Line Tips That Are Working | Bathroom Break #117
Your subject lines might be too clean, too correct, and too polished to actually get opened. Jay and Daniel go through their favorite subject line tactics, and…
The Marketing MillennialsHow to Use AI Without Sounding Like Everyone Else, with Phil Treagus-Evans, CEO & Co-Founder at Giraffe Social | Ep. 433
Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, is not anti-AI (he uses it every day). He’s anti-LAZY AI. You know, the copy-pasted slop currently…
The Marketing MillennialsWhen NOT to Market Your Brand, with Paul Reiss, Founder of Protein Pints | Ep. 432
Paul Reiss dropped out of college to build Protein Pints, and then scaled it from 1 store to 15,000 in just three years. His strategy: deliberately pumping the…
The Marketing MillennialsAre You Measuring These Email Metrics? | Bathroom Break #116
Most of what you're measuring in email Marketing is noise, and the signals that actually predict pipeline are hiding in places you're probably not even…
The Marketing MillennialsWhat Type of Content Works on Linkedin, with Alex Rynne, Senior Content Marketing Manager at LinkedIn
Alex Rynne has spent 10 years inside LinkedIn as a Senior Content Marketing Manager. She and Daniel talk about what's working on the platform in 2026, why most…
The Marketing MillennialsHow Brands Can Break Through in the Age of AI with Kelly Cheng, CMO at Goldcast | Ep 431
Kelly Cheng, CMO at Goldcast, joins Daniel to talk trust, mind share, and how B2B Marketing can break through when the internet is drowning in AI slop. In a…
The Marketing MillennialsA Marketing Metric You Need To Track | Bathroom Break #115
If you're making budget decisions based on how each channel looks on its own, you're working with an incomplete picture. Daniel breaks down why blended CAC…