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How AI is Changing Email | Bathroom Break #124
AI is already reading your emails before your subscribers do, and if you're not writing for it, your message might not make it to the inbox at all.
Jay breaks down "live text," the actual HTML text in your email that AI tools like Gmail summaries and Microsoft Copilot scan to build inbox previews and rewrite preheaders. Copilot alone just hit 30 million paid users, up 10 million in a single month, so this isn't a niche problem. Jay's rule: the first 150 characters of your email need to carry your most important, most specific information (webinar details, offer terms, whatever the ask is)…
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