Latest / The Marketing Millennials
How To Nail Local Marketing with with Jena Wolfe, VP of Marketing at Goop Kitchen | Ep. 445
How do you take a brand born in LA and make New Yorkers feel like it was made just for them? Jena Wolfe, VP of Marketing at Goop Kitchen (https://www.goopkitchen.com), has figured it out.
Jena started out writing restaurant listings for a New York magazine, spent almost 15 years running her own creative agencies, and is now Goop Kitchen's first-ever VP of Marketing (and her first time on the brand side). Since joining, she's taken the brand from California to New York and opened its very first dine-in location in Del Mar.
Daniel and Jena talk about how Goop Kitchen decides what's sacred to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.