How to Use AI Without Sounding Like Everyone Else, with Phil Treagus-Evans, CEO & Co-Founder at Giraffe Social | Ep. 433

The Marketing Millennials · Jul 17, 2026 · 39m

Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, is not anti-AI (he uses it every day). He’s anti-LAZY AI. You know, the copy-pasted slop currently flooding your feed.

So how do you dial up your human-ness…and build trust in the process?

Phil and Daniel talk about why people trust people and not brands, how to turn your own team into your highest-performing Marketing channel, and the 1 metric he says matters most even though you can't actually measure it. Plus, how boring Marketing is secretly the riskiest.

If you're a Marketer who wants to cut through the AI noise and keep people at…