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How to Move at the Speed of Culture with Katelyn Stokes, Marketing Director at Maruchan | Ep. 447
What if your next product launch is already going viral on TikTok...before your product even exists? Katelyn Stokes, Marketing Director at Maruchan, uses social listening to find out.
She breaks down how a fan hack starring Flamin' Hot Cheetos became a PepsiCo collab, and the very intentional story behind the name Saucy Noods. Plus, why they send a small team everywhere from Coachella to Comic-Con, what fans tell you IRL that they'd never post online, and the one thing Maruchan will NEVER use AI for.
If you're a Marketer who wants to turn social chatter into products people actually buy, this…
The skinny
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