Latest / The Marketing Millennials
Forget Black Friday, These Overlooked Holidays Are Boosting Open Rates RIGHT NOW
Everyone is fighting over Black Friday and Cyber Monday, while the holidays quietly lifting email open rates by over 20% are sitting wide open.
Jay breaks down the lesser-known holidays worth building campaigns around, like Small Business Saturday, Giving Tuesday, Green Monday, and Super Saturday, and why naming them in your subject line within five days of the date drives the lift.
Daniel explains why every business has a holiday it can own, and why those dates come with far less competition and ad spend than the big ones.
They also cover why every Marketer needs to use agentic AI tools…
The skinny
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