Latest / The Marketing Millennials
How Marketers Should Really Work With AI Agents, with Eric Zenz, SVP of Product Management at Salesforce | Ep. 437
Eric Zenz, VP of Product Management at Salesforce, leads Agentforce Marketing, and he's here to explain what an AI agent should really be doing for Marketers.
Plus, why 75% of Marketers have adopted AI but their output hasn't moved an inch, and the 1 thing that separates a useless agent from an outstanding one. And finally, the AI hill Eric will die on (spoiler: it comes down to your data).
If you're a Marketer who wants to understand how AI agents actually fit into your team, this episode is for YOU.
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The skinny
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