MIT's Social Media Playbook, with Jenny Fowler, Director of Social Media Strategy @ MIT | Ep. 438

The Marketing Millennials · Aug 5, 2026 · 42m

Every school is on social media. Almost none of them have built anything like what MIT has.

Daniel sits down with Jenny Fowler, Director of Social Media Strategy at MIT and author of a book on organic social media, to break down the playbook behind growing the university's following to more than 7 million people across platforms, entirely organic, in a category most brands would consider one of the hardest to win.

Jenny walks through her six M framework (mission, message, medium, management, metrics, monitoring) and why "medium," picking the one platform you can actually dominate, is the…