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A CMO's Guide to Pipeline Math, with Amanda Cole, CMO at Bloomreach | Ep. 439
What if your whole Marketing plan was really just 1 big math problem?
Amanda Cole, CMO at Bloomreach, breaks down pipeline math: how to start with a revenue number and work backwards to the win rate, budget, and headcount that'll get you there.
Plus, why she plans off median win rate instead of the average, and why she splits targets when a vertical converts seven points lower than the core.
She and Daniel also get into how pipeline math turns a tense sales negotiation into a calm one. (Want 10x coverage? Here's what it costs you in reps you can't hire.)
Finally, she makes the case that…
The skinny
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