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The Science of Using Sound in Marketing with Steve Keller, Sonic Strategy Director at SiriusXM
What does your brand SOUND like? (Yep, it has a sound, whether you picked 1 or not.)
Steve Keller is the Sonic Strategy Director at Studio Resonate, SiriusXM Media's audio-first creative consultancy. He's also one of the world's top experts on "sonic strategy": helping brands blend art & science to make audio ads and sonic identities that stick.
Today on the pod, he shares what an audio ad has to nail in the first few seconds, and the most underused brand asset in Marketing.
Plus, how the music playing in a store can change what shoppers buy, and why Steve wants you eating dinner with…
The skinny
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