Latest / The Marketing Millennials
Marketing to Multicultural Audiences with Briana Méndez, Associate Director, Audience Insights & Strategy, SiriusXM Media
Is your multicultural Marketing just a diverse cast and a translated script?
Briana Méndez, Associate Director of Audience Insights and Strategy at SiriusXM Media, helps brands get past that.
She’s a Puerto Rican kid from the Florida suburbs who got her start at Remezcla, and now she helps brands understand 250 million listeners without flattening them into 1 demographic box. Because if you talk to everyone, you talk to no one.
She shares what happened when SiriusXM Media and the agency Alma tested in-culture audio creative (who it worked on might surprise you), and what Bad Bunny’s Super…
The skinny
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