Latest / The Marketing Millennials
How to Win as a Challenger Brand, with Andrew LeRay, Director of Brand Marketing at NWSL
Andrew LeRay, Director of Brand Marketing at NWSL, is trying to close the gap between people who instantly recognize those four letters and people who still ask what they stand for.
He breaks down where building a brand for a sports league is different than building 1 for a product, how the players become the brand, and how a Call Her Daddy cameo and a hydration partnership with Alex Cooper's Unwell became one of the league's biggest growth unlocks.
Plus what changes when you go from a 150-year legacy brand like MLB to a self-described challenger brand only 3 years into its current era, and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.