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Subject Line Tips That Are Working | Bathroom Break #117
Your subject lines might be too clean, too correct, and too polished to actually get opened.
Jay and Daniel go through their favorite subject line tactics, and most of them break every "best practice" rule you've ever heard. Daniel swears by emojis, unfinished sentences that trail off with ellipses, and odd numbers like 7, 9, or 13 instead of round ones. He also calls out his audience directly in the subject line ("For Marketers who...") and says it crushes every time he uses it.
Jay counters with what he calls "un-AI" subject lines: intentionally long subject lines (100+ characters) that…
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