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How to Start Advertising on Podcasts with Kelli Hurley, VP Head of Content and Podcast Partnership Sales at SiriusXM
Kelli Hurley, VP, Head of Content and Podcast Partnership Sales at SiriusXM, sits between brands and podcast creators on every deal. She calls the job a combo of diplomacy and psychological warfare.
Before SiriusXM, Kelli helped build the Westwood One Podcast Network, so she’s watched creator Marketing grow from simple host reads into video, social, and live events.
She tells us where a brand should put its 1st podcast dollars when it has SOME budget (but not TV budget), why some creator briefs can kill a deal before it starts, and the 1 measurement problem the whole industry STILL hasn’t…
The skinny
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