Latest / The Marketing Millennials
How Brands Stay Distinct in the Age of AI with Anthony Reeves, Author of Eat the Donkey | Ep. 450
Why does every brand suddenly look the same? Anthony Reeves, author of Eat the Donkey and former brand and creative leader at Amazon, Kohler, LVMH, and WPP, has a theory, and it starts with "optimization."
If using the same AI tools and the same data as your competitors leads to the same results, how do you stand out? Anthony breaks down why friction might be the key.
Plus, the one data point that makes or breaks a creative brief, how to tell productive friction from plain old bureaucracy, and the McLaren rebrand that has Daniel fired up.
If you’re a Marketer who wants to build a brand that…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.