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The Marketing Psychology Secrets Behind the World’s Best Brands with Richard Shotton
This conversation with Richard Shotton originally aired in December of 2025.
Why does social proof actually matter? What’s the psychology behind FOMO?
Behavioral science legend Richard Shotton is back, and he’s dropping some of the most practical psychology-backed tactics marketers can use today. Richard and Daniel break down the biases that shape real-world buying behavior, including why social proof works far better when it’s specific and localized, AND how to make customers draw their own conclusions.
You’ll also learn:
- The subtle language shift between “out of stock” and “sold out” that…
The skinny
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