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Inside Modern Sponsorships: How Brands Evaluate, Negotiate, and Activate Sports Partnerships in 2026 | Ep. 442
A logo on a jersey doesn't cut it anymore. So, how do the best brands decide if a sports sponsorship deal is worth the money?
Daniel sits down with a panel that's seen every side of the deal: Sam Kilgore of Sponsor United, Marquise Watts (Who's worked with Under Armor, Adidas, & the Minnesota Timberwolves), Chris Lobono of Athlete Driven Worldwide, and Elliot Christiansen of Cleveland Construction.
They get into why "the logo slap" is dying and what's replacing it, how brands move at the speed of culture (see Levi's cutout logo and the Heinz tape at the World Cup), and the real way to measure…
The skinny
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