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A Marketing Metric You Need To Track | Bathroom Break #115
If you're making budget decisions based on how each channel looks on its own, you're working with an incomplete picture.
Daniel breaks down why blended CAC should be the number your whole operation runs against. Blended CAC is your total marketing spend divided by total customers acquired across every channel. It gives you room to invest in longer-term channels without panicking when one silo looks off, and it stops you from killing channels that are quietly lifting conversions everywhere else.
Jay admits he runs everything in silos, channel by channel, and uses that to shift budget toward…
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