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Deep Dive Into Franchise Marketing, with Lindsey McFadden, CMO of Stretch Zone | Ep. 434
Most brands would kill for the loyalty Stretch Zone gets from members who show up two or three times a week…and it all started with a category that didn't exist yet.
Daniel sits down with Lindsey McFadden, CMO of Stretch Zone, to break down how she grew the brand from 60 locations to 425, with zero closures, ever. Lindsey walks through why "your first stretch is free" became the backbone of the entire acquisition strategy, and how you educate a market into a habit that didn't exist before you built it.
Lindsey shares how Stretch Zone keeps hundreds of franchise owners rowing in the same…
The skinny
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