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How to Win On Sports Audio, with Adam Marks, Sports Sales Director at SiriusXM Media
By kickoff, sports fans already know what they’re buying. If you only show up during the game, you missed your window.
Adam Marks, Sports Sales Director at SiriusXM Media, helps brands reach fans in high-attention moments AROUND the game: sports talk, podcasts, streaming, and live events. He’s a 14-year Pandora and SiriusXM vet, a proud (and lonely) Ravens fan, and once launched SiriusXM’s Masters program from his bedroom with a 103 fever.
He explains why the best time to reach fans is Monday morning in the car, not Sunday on the couch. He also shares how brands without $50M for a league deal…
The skinny
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