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Where the Next Generation Actually Pays Attention, with Stephanie Latham of Roblox | Ep. 448
If Gen Z is on your media plan and Roblox isn’t, Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, has some news for you: that math isn't mathing.
Stephanie helped build what social advertising looks like at Meta. Now she’s doing it again, on a platform where users spend almost 3 hours a day playing, building, and hanging out with friends.
She breaks down the 3 smartest ways brands can show up on Roblox, which 1 to test first, and why teams willing to hand creators the keys tend to win (surprise, surprise).
Plus, she tackles the safety question every Marketer (and…
The skinny
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