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When NOT to Market Your Brand, with Paul Reiss, Founder of Protein Pints | Ep. 432
Paul Reiss dropped out of college to build Protein Pints, and then scaled it from 1 store to 15,000 in just three years.
His strategy: deliberately pumping the brakes on Marketing so the brand wouldn't blow up before it could actually deliver.
Paul and Daniel get into why going viral too early can sink a young brand, how to know when to hold back versus hit the gas, and the 1 question he says every product has to answer before you scale it.
If you're a Marketer or founder who wants to know when to market and when to wait, this episode is for YOU!
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The skinny
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