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A Marketing Channel That Deserves More Attention with Dan Robbins, Head of Brand Sponsorships at Substack | Ep. 451
What if the most underrated Marketing channel isn't a new platform, but the independent creators your audience already trusts?
Dan Robbins, Head of Brand Sponsorships at Substack, has spent his career building ad businesses from scratch. He started in measurement at Nielsen, then launched ads at Roku in the early days of streaming, and later did the same at PayPal and Venmo. He even taught a course on the economics of advertising at Cornell. Now he's bringing brands like Balenciaga, Uber, T-Mobile, and Rare Beauty onto Substack.
And, Dan breaks down Substack's three new sponsorship formats…
The skinny
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