Shows / Higher Ed Marketing Insider
Higher Ed Marketing Insider
Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.
Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics…
Episodes
- Higher Ed Marketing Insider
AI at the Front Door: What Enrollment Teams Should Measure Next
Higher Education Marketing Institute examines a connected enrollment challenge: AI systems increasingly mediate discovery and communication, human advisors…
- Higher Ed Marketing Insider
Beyond Clicks: Winning Visibility and Trust in the AI-First Student Journey
AI search can shape a student's shortlist before a click reaches your .edu. This Higher Education Marketing Institute episode looks at how enrollment and…
- Higher Ed Marketing Insider
Win the Shortlist: How AI Discovery and Zero-Click Visibility Are Changing Higher Ed Marketing
UPCEA & Search Influence 2026 Research: 56% of prospects consider three programs or fewer; 80% use search engines, 54% use AI tools like ChatGPT and Gemini AI…
- Higher Ed Marketing Insider
AI Discovery, Reputation, and Enrollment Outcomes
Higher Education Marketing Institute examines how AI discovery, reputation signals, and earlier yield outreach are changing enrollment marketing. Takeaways…
- Higher Ed Marketing Insider
Be Citable, Be Human: Enrollment Wins in the Zero-Click Era
AI-driven research: 46% of high school students now use AI for college search (EAB, 2026). Half of adult learners use AI tools weekly (UPCEA & Search…
- Higher Ed Marketing Insider
Trust Wins the AI Shortlist: How Higher Ed Marketers Build Visibility Now
The Higher Education Marketing Institute roundup this week looks at a simple problem: AI search rewards institutions that make their facts easy to verify. The…
- Higher Ed Marketing Insider
From Rankings to AI Citations: How to Win the AI Shortlist
UPCEA & Search Influence 2026 Report: 54% of prospective students now use AI-powered search, with 64% saying AI citations increase their trust in an…
- Higher Ed Marketing Insider
Enrollment, Engineered: AI Signals Meet Authentic Personalization
Why AI is now the front door for student discovery How to engineer signals that both search engines and students trust Metrics that matter: moving from traffic…
- Higher Ed Marketing Insider
Signals, Outcomes, and AI: What Actually Moves Enrollment
Why the traditional enrollment funnel is broken Signal Engineering: what it is and why it matters (EducationDynamics, Sarah Russell) Offline conversion…
- Higher Ed Marketing Insider
Win 2026 Enrollment: AI Findability, Mobile UX, Human Stories
Why AI answer engines are the new front door for prospective students Structuring content for discoverability (and what "canonical" actually means) Mobile…
- Higher Ed Marketing Insider
Clicks to Campus: AI, UX, and Segmentation Powering 2026 Enrollment
AI and zero-click search: How discovery and consideration now happen before prospects ever reach your website. Segmenting parent and student funnels: Why…
- Higher Ed Marketing Insider
Trust, Relevance, ROI: This Week in Enrollment Strategy
Why trust, relevance, and ROI are now the core of enrollment growth (HEMI) How University of Florida Distance Learning pairs fun outreach with strict data…
- Higher Ed Marketing Insider
AI, Proof, and People: The New Rules of Enrollment and Expertise
AI has shifted, not erased, the role of expertise in higher ed marketing (Holly Leach). Purdue Daniels School boosted domestic apps 40% by doubling down on…
- Higher Ed Marketing Insider
AI-Ready, Student-First: This Week’s Higher Ed Marketing Moves
Why AI visibility is now table stakes for higher ed marketers How to audit and fix your program pages for both AI and student clarity (Advance Education, EAB)…
- Higher Ed Marketing Insider
AI Is the Front Door, Humans Close the Deal: The New Higher Ed Enrollment Playbook
AI as the new campus front door: How answer engines and AI assistants are changing student discovery (HEMI) Operationalizing for AI visibility: Schema…
- Higher Ed Marketing Insider
AI Search, Human Touch: The New Higher-Ed Enrollment Playbook
AI search has changed the front door to enrollment: Prospects now get answers from AI, not blue links. Institutions need to be the trusted, structured source…
- Higher Ed Marketing Insider
AI Answers, ChatGPT Ads, and Frictionless Enrollment: The New Higher Ed Marketing Playbook
AI answer engines now set the first impression for most prospective students—long before they reach your homepage. (Source: Higher Education Marketing…
- Higher Ed Marketing Insider
From Answer Engines to Enrollments: The New Playbook for Higher Ed Growth
AI is now the first touchpoint for prospective students—your homepage is no longer the front door. Precision, canonical content is essential for both machine…
- Higher Ed Marketing Insider
Winning the AI Front Door: Trust, Personalization, and Measurable Growth
AI is the new front door: 46% of high schoolers use AI as a primary college search tool (EAB). First impressions are formed by what AI infers from your…
- Higher Ed Marketing Insider
Trust, AI, and Personalization: This Week in Higher Ed Marketing
This episode of Higher Ed Marketing Insider from the Higher Education Marketing Institute covers trust, AI visibility, personalization, and the operational…
- Higher Ed Marketing Insider
Own the Beachfront: Research-Grade Content in an AI-Driven SERP
Why AI Overviews are compressing the SERP and making SEO 'beachfront property' How to escape commodity content and win AI citations What research-grade content…
- Higher Ed Marketing Insider
Higher Ed Marketing Insider - May 28, 2026: Upstream Wins
This Higher Ed Marketing Insider episode is based on HEMI's May 28, 2026 article, Upstream Wins: AI Discovery, Fast Personalization, and SEO-to-Revenue. The…
- Higher Ed Marketing Insider
AI Search Changes Visibility as Under-16 Social Bans Spread
This week on Higher Ed Marketing Insider: discovery is changing fast, and the schools that win are the ones showing up in AI answers, not just search results…
- Higher Ed Marketing Insider
SEO, AI, and Shifting Landscape - Higher Education Marketing Blogs Roundup
🌟 Episode Overview In this episode, we explore the fast-changing world of higher education marketing, diving deep into the latest trends, strategies, and…
- Higher Ed Marketing Insider
Higher Ed Communication Trends Email, AI, and Texts - Higher Ed Marketing Blogs May 15, 20225
This episode is designed for higher education marketers navigating the evolving communication landscape. We dig into how to better connect with students, drive…
- Higher Ed Marketing Insider
Strategic Partnerships, Influencers, and Student Success - Trends in Higher Education Marketing
📌 Episode Description: In this episode, we explore the fast-evolving landscape of higher education marketing. Discover how top institutions are staying…
- Higher Ed Marketing Insider
Social SEO, Grad Enrollment, and CMS Strategy Updates - Higher Education Marketing Trends May 1, 2025
Social SEO, Grad Enrollment, and CMS Strategy Updates What’s new in higher ed marketing this month? This episode covers: TikTok, LinkedIn, and Instagram…
- Higher Ed Marketing Insider
How Schools Are Rethinking Marketing, SEO, Branding & AI - Blog Roundup April 24, 2025
This week's blog roundup: How Schools Are Rethinking Marketing, SEO, Branding & AI This episode shares practical marketing strategies for colleges and…
- Higher Ed Marketing Insider
Reaching Students - Texts, Stories, and SEO in Higher Education - Higher Ed Marketing Blogs April 11, 2025
🎙️ Navigating Education Marketing: Strategies that Connect and Engage In this episode, we examine the shifting landscape of education marketing and provide…
- Higher Ed Marketing Insider
The Enrollment Squeeze - April 3, 2025 Higher Ed Marketing Blogs Roundup
Higher education is in flux. On this episode, we dig into what’s working—and what’s not—as colleges and universities face shrinking enrollment, rising…
- Higher Ed Marketing Insider
Branding, Bots & Burnout: What’s Working in Higher Ed Marketing
The reputation of a university used to rest on academics alone—but in 2025, brand perception is just as important. In this episode, we explore the changing…
- Higher Ed Marketing Insider
Navigating Higher Education Marketing in the Age of AI
In this episode, we explore the evolving landscape of higher education SEO and how AI is reshaping strategies for universities and colleges. The discussion…
- Higher Ed Marketing Insider
The Future of Higher Ed: AI, Admissions, and the Power of Connection
AI is transforming student success. Test-optional admissions are shaking up college acceptance — but not always in the way you’d expect. Family support and…
- Higher Ed Marketing Insider
Higher Ed Marketing - AI, SEO, and Smart Strategies
How AI is Revolutionizing Higher Education Marketing In this episode, we explore how AI is reshaping marketing strategies for colleges and universities. From…
- Higher Ed Marketing Insider
Digital Catalogs, UX Tips, and Reddit Marketing - Higher Education Marketing Institute
How are universities getting students in a digital world? Listen up. • Why SEO matters. • How to create a better user experience. • The end of cookies and why…
- Higher Ed Marketing Insider
Higher Education Reputation, Vocational Growth & Sustainability
Higher ed is at a crossroads. Tune in to see where it’s headed. Higher education is shifting fast—are universities keeping up? In this episode, we break down…
- Higher Ed Marketing Insider
Digital Transformation in Higher Education: Higher Education Blogs - Feb 13, 2025
Digital Transformation in Higher Education: The Future of Learning and Teaching Higher education is changing fast. This podcast covers how colleges market…
- Higher Ed Marketing Insider
Higher Education Digital Badges, SEO Strategies, and OPMs
The Future of Higher Education: Navigating Online Program Management In this episode, we explore the evolving landscape of higher education in the digital age…
- Higher Ed Marketing Insider
Video Marketing, AI, and Industry Learning in Education - HEMI Blog Roundup Jan 31, 2025
Marketing for colleges and universities is changing fast. In this episode, we explore what’s coming in 2025 and how schools can keep up. Here’s what you’ll…
- Higher Ed Marketing Insider
Engagement, SEO, and Marketing Trends - Higher Ed Marketing Jan 24, 2025
The Future of Higher Education Marketing: Trends, Challenges, and Innovations In this episode we explore the evolving landscape of higher education marketing…
- Higher Ed Marketing Insider
Higher Ed Trends: AI, Collaboration, and Retention
The Future of Higher Education: Trends, Challenges, and Opportunities (2025 & Beyond) Join us for an in-depth exploration into the future of higher education…
- Higher Ed Marketing Insider
Higher Education Trends & Strategies 2025
The Future of Education Marketing: How AI Will Transform Higher Ed in 2025 Join us on The Deep Dive as we explore how artificial intelligence (AI) is set to…
- Higher Ed Marketing Insider
Innovating for Impact: Marketing Strategies in Higher Education
The Future of Higher Ed Marketing: Personalization, Tech, and Student Well-being In this episode of Higher Ed Marketing Insider, host Will Scott talks about…
- Higher Ed Marketing Insider
Social Media, Data, and Mobile: What’s Next in College Recruitment? [Bonus]
In this episode, we dig into the future of college recruitment, from social media dominance to voice search. Explore bold strategies like guerrilla marketing…
- Higher Ed Marketing Insider
Innovative Pathways: Transforming College Marketing by 2025
The Future of Higher Ed Marketing: Trends for 2025 Join us for an in-depth exploration into the future of higher education marketing as we look ahead to 2025…
- Higher Ed Marketing Insider
Holiday Videos & Higher Ed Trends 2024: Personalization, Tech, and Innovation - Blog Roundup 20241219
Join us as we explore how higher education is transforming in 2024. From creative school holiday videos to cutting-edge student success strategies, we uncover…
- Higher Ed Marketing Insider
Future-Proofing Education: AI and SEO Strategies for Universities
Revolutionizing Higher Education Marketing with AI and SEO This episode explores how AI and SEO are transforming higher education marketing. Learn how…
- Higher Ed Marketing Insider
The New Wave of University Marketing: From FAFSA to WeChat
In this episode we explore the evolving world of higher education marketing. We discuss key topics like the impact of the 2024 FAFSA debacle, the challenges of…
- Higher Ed Marketing Insider
The Future of Higher Education: How AI is Transforming Universities
The Future of Higher Education: How AI is Transforming Universities In this episode, we explore the impact of artificial intelligence on higher education. We…