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Win the Shortlist: How AI Discovery and Zero-Click Visibility Are Changing Higher Ed Marketing
UPCEA & Search Influence 2026 Research: 56% of prospects consider three programs or fewer; 80% use search engines, 54% use AI tools like ChatGPT and Gemini
AI citations: 64% of prospects trust institutions more when cited in AI overviews
Content audits: Brian Beaupied (OCC) and Meghan Keen (Mid Michigan College) on finding and filling content gaps for zero-click wins
Social strategy: Jennifer Ravey (EducationDynamics) on why retention content matters and how to build a true content portfolio
Takeaways: Optimize for AI discovery, run recurring audits, start with real student questions, and…
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