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Reaching Students - Texts, Stories, and SEO in Higher Education - Higher Ed Marketing Blogs April 11, 2025
🎙️ Navigating Education Marketing: Strategies that Connect and Engage
In this episode, we examine the shifting landscape of education marketing and provide actionable strategies designed to help institutions strengthen student engagement and drive enrollment.
We begin with a case study from Baldwin County Public Schools, demonstrating how targeted display and Meta advertising supported community outreach and enrollment goals. The conversation then expands to the broader student enrollment funnel, highlighting the importance of guiding prospective students from initial awareness to committed…
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