Video Marketing, AI, and Industry Learning in Education - HEMI Blog Roundup Jan 31, 2025

Higher Ed Marketing Insider · Jan 31, 2025 · 17m · transcript

Marketing for colleges and universities is changing fast. In this episode, we explore what’s coming in 2025 and how schools can keep up.

Here’s what you’ll learn:

✅ Why video is a must-have for student recruitment

✅ How AI is transforming marketing and student engagement

✅ The importance of data tracking (and how to do it right)

✅ How colleges can fight fake bot leads

✅ The power of industry-linked learning and microcredentials

We break it all down with expert insights, real-life examples, and simple steps schools can take to stay ahead.

📌 TIMESTAMPS

⏰ 00:00 – Intro: Higher Ed Marketing…