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Beyond Clicks: Winning Visibility and Trust in the AI-First Student Journey
AI search can shape a student's shortlist before a click reaches your .edu. This Higher Education Marketing Institute episode looks at how enrollment and marketing teams can earn visibility and trust across AI answers, third-party sources, and institutional content.
In this episode:
Why clicks are becoming an incomplete measure of influence
Six parts of AI search readiness, from content structure to third-party signals
What Hannon Hill's governance examples show about stale and conflicting content
How generational expectations change channel and message choices
Why marketing and admissions…
The skinny
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