Higher Ed Marketing Insider - May 28, 2026: Upstream Wins

Higher Ed Marketing Insider · May 28, 2026 · 4m

This Higher Ed Marketing Insider episode is based on HEMI's May 28, 2026 article, Upstream Wins: AI Discovery, Fast Personalization, and SEO-to-Revenue.

The main idea: enrollment decisions are increasingly shaped before a prospective student reaches your website. AI answer engines, social feeds, local search, and third-party proof can influence the shortlist early, so higher ed teams need to compete upstream with clear information, fast personalization, and measurement that connects SEO to actual enrollment outcomes.

In this episode

AI discovery is now part of enrollment strategy - program…