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Be Citable, Be Human: Enrollment Wins in the Zero-Click Era
AI-driven research: 46% of high school students now use AI for college search (EAB, 2026). Half of adult learners use AI tools weekly (UPCEA & Search Influence).
Zero-click journey: Prospects form opinions and even eliminate schools before ever visiting your site (The Evolllution).
Citable content wins AI shortlists: Structured, consistent, and verifiable program facts are prioritized over brand prestige (EducationDynamics, The Evolllution).
Your website still matters: Decisions happen on your site—conversion architecture and UX are critical (EducationDynamics).
Distributed authority: Meet…
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